Job Descriptions

• Develop overall digital communication strategy for the Campaign in support of its objectives. • Ensure the digital communication strategy links to the peaks of the campaigns team, research and policy work and other communications peaks. • Develop key messages, lead on creating and maintaining appropriate and consistent language and terminology across all media • Take day-to-day responsibility for the building and development of outstanding digital platforms for the Campaign, including: the Campaign Network; webinars; and any other digital technology required to deliver our message and achieve our outcomes. • Take day-to-day ownership of the content and management of the Campaign’s website and other agreed digital platforms. • Lead on the investment in the online capabilities of the Campaign Network – ensuring that the creation of online member engagement is fully functional and inputted to by all team members. • Ensure digital content is engaging, topical/up-to-date and relevant and supports the objectives, brand and values of the Campaign. • Implement and/or support digital campaigns to support the Campaign’s fundraising and influencing objectives across agreed platforms. • Work with Campaign staff to identify compelling ideas for web stories and maintain a content pipeline. • Establish and maintain systems to report and evaluate the Campaign’s digital platforms and campaigns. • Keep up to date with current digital trends and developments and ensure we remain timely and current in our use of digital media. Requirements • Bachelor degree in communication or other relevant professional qualification/degree • 10 to 15 years of experience. Experience & Knowledge • Strong experience of initiating and running successful and innovative digital marketing campaigns. • Strong experience of maintaining and designing websites using website content management systems and using other social media platforms.

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