Job Descriptions

• Execute annual marketing plan for each business unit in line with the business plan including the promotional activities, ATL/BTL activities, customer management etc. • Participate in recommending and executing effective media that produce strong presence of our brands and leverage the image. • Briefing agencies on various projects and explain the company’s main objectives from advertisement. • Initiate cross-promotion with strategic partners as well as major brands in the industry, that help us further developing our brand awareness in the market and reduce spending. • Follow up on marketing tactics to help deliver the desired results & building top of mind awareness of Al Jassim brands. • Monitor, evaluate and report sales activities and performance in general and for specific promotions. • Confirm the best use and right place for POP materials. • Conduct regular meetings with managers and crew, to align/share promotions mechanics/marketing initiatives and tactics for better delivery and achieving desired results. • Produce media analysis report and collecting different supplier information to assure best rates and quality. • Produce the customer survey/reports/ to insure customer’s satisfaction – Mystery Shopper • Communicate promotions/campaigns and tactics well in advance with the operation and supply chain team to ensure sufficient stocks at all time. • Produce various kinds of marketing reports as required for the business that help in monitoring the business performance. • Engaged in PR functions that enable organization to promote its brands & get publicity mileage. • Ensure following policies, procedures& processes necessary to run the department efficiently. • Providing marketing services to the businesses we operate that includes, Burger King, Applebee’s Café, Vergnano, Quzinos, Dukkan Shawerma & Falafel, Real Estate and other department subject to addition of new brands, concepts, divisions and companies that the Organization may start/initiate • Follow up in digital and social media and report periodically on performance and updates required.

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